7 Steps To Embroidery Excellence

Embroidery Excellence

We are often asked how we managed to make our embroidery look the way it does. The thing is, with embroidery, we have a unique opportunity to brand clothing using 3 dimensional media. If it works well, nothing looks better. Hopefully this will answer any questions on what we do differently from our competitors. 


1. Understanding the logo/design

Understanding the logo and design is one of the easiest areas to create a wow factor in our work. Unlike other medias, embroidery offers an opportunity to represent a logo using a 3 dimensional media so we can make parts of the design look more realistic. For example, a logo may include what is supposed to be a simple paint brush stroke. Using the same shape and using different stitch types and techniques, we could make the stroke look like a scarf or a blob of ink but, to produce the correct result, we can run stitches in the various angles and shapes that create the appearance of a brush stroke.

It is also important to take in the full consideration of the end user. By asking appropriate questions and taking the correct details, a final embroidery design should always fit the desires of the end user.


2. Digitising

This process is not simply drawing the logo on a software package such as Photoshop or CorelDraw, the design is redrawn from scratch in an embroidery software package taking in the following considerations:

- Thread type

- Stitch type

- Stitch direction

- Stitch density

- Fabric to be used

Although it does help to have a high quality jpeg, pdf or eps file, we can work with just about anything. Either way, this should be a lengthy process and is more often than not the difference between a stitched logo and a beautifully embroidered logo.


3. Analyse & Select

The most experienced designers seem to have different opinions on tones of certain colours. We will select colours that you have given us and match the tones to any branding or websites you supply us with. This is also how we would decide on the best thread type for your logo or design. There are several thread types from neon, matt and silk looks and this choice together with the fabric type will dictate the kind of backing fabric we use. Our experience with this is vital in ensuring fantastic embroidery results.


4. Sample

Once the relevant selections have been made it is essential to make a sample of the embroidery matching the fabric to the chosen garment. If we are not 100% satisfied that the embroidery is the best it can be, we will revisit each of the above steps until we are.


5. Align & Position

Assuming the logo or design looks fantastic and just how it should, it would now be the correct time to get ready for embroidery. It is very important at this stage to imagine the customer or customers wearing the garment and how this will look. In the most common, left breast embroidery, positioning can change so dramatically due to the customers shape or size. That is why consistency in positioning is so important. All of our machine operators have tailoring and seamstress experience and this is used to maximum advantage with the use of measuring tapes, tailors soap and frames to ensure the positioning is exactly where it should be.


6. Speed & Care

Some embroidery machines can run at incredible speeds to mass produce large quantities in very short periods of time. With certain stitch types this can have a dramatically detrimental effect on the result of the embroidery and, of course, the garment itself. Running a machine too fast increases the chance of puckering. Puckering is when the fabric pulls in one direction and the logo in another and it does not sit flat anymore. You may not see this during the first few washes but we have all seen it at some time. By running the machine slowly, the needle gives the fabric time to recover before placing the next stitch.


7. Finish & Quality Check

Cleaning is a term that has been used by us for a number of years now which describes the tidy up of the embroidery on the front and back and the removal of any backing paper. This means there will be no annoying fluff in the washing machine and no threads hanging loosely. Each embroidery is then ironed flat and at this stage a full quality check of the embroidery and garment is made. After passing, the garment is individually labelled, packed and boxed for delivery.


For more information or to place an order see embroidery.

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